MEDICA trade show pivots to virtual format for 2020 meeting in November

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MEDICA trade show pivots to virtual format for 2020 meeting in November

by Gus Iversen, Editor in Chief | September 15, 2020
Business Affairs European News
Messe Dusseldorf, the sprawling trade fair venue in Dussledorf, Germany, has announced its annual medical conference, MEDICA, will be held in a virtual format this year due to the COVID-19 pandemic.

Together, MEDICA and COMPAMED attracted more than 6,300 exhibitors and 121,000 attendees last year from all around the world.

“Our hygiene and infection protection concept was positively received by the exhibitors and the successive relaxation of international travel regulations in early summer made the successful and safe staging of both trade fairs appear realistic," said Wolfram Diener, president and CEO of Messe Düsseldorf, in a statement. "However, the development of the worldwide pandemic situation now had to be reassessed. Against the background of numerous travel restrictions and the very international demographic of MEDICA and COMPAMED on the exhibitor and visitor side, we had to decide to focus solely on the virtual format this year."

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The virtual MEDICA meeting, and the parallel show COMPAMED, will take place online from November 16 – 19. The Messe Dusseldorf organization is promising a comprehensive range of products and services consisting of three focal areas: The Conference Area (conference and forum program), the Exhibition Space (for exhibitors and product innovations), and the Networking Plaza (networking/matchmaking).

In recent years, over 80% of MEDICA and COMPAMED exhibitors came from abroad — from around 70 different nations. The visitors traveled from about 170 nations, with the proportion of international visitors at 70%. Next year, MEDICA 2021 and COMPAMED 2021 will be held in a hybrid concept consisting of a combination of live platforms for trade visitors at the fairgrounds in Düsseldorf, Germany plus digital offerings.

“Over the past few years, we have continuously expanded our digital offerings and therefore have established internet-based industry platforms in form of our MEDICA and COMPAMED web portals," said Horst Giesen, global portfolio director for health and medical technologies at Messe Düsseldorf. "We can now implement these in order to offer our customers the appropriate tools for networking and facilitating the valuable knowledge transfer, even in these challenging times."

The MEDICA digital program includes items relating to technical, economic and healthcare policy trends and issues. The MEDICA forums will include: the MEDICA CONNECTED HEALTHCARE FORUM, the MEDICA HEALTH IT FORUM, the MEDICA LABMED FORUM, the MEDICA TECH FORUM, the MEDICA ECON FORUM, the COMPAMED HIGH-TECH FORUM, and the COMPAMED SUPPLIERS FORUM.

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