Getting to 'yes' in enterprise imaging
advertisement
Aktueller Standort:
>
> This Story


Log in oder Register to rate this News Story
Forward Printable StoryPrint Comment
advertisement

 

advertisement

 

Business Affairs Homepage

Siemens to acquire Corindus Vascular Robotics in $1.1 billion deal Royal currently has a 12.8 percent stake in Corindus

Health Catalyst IPO — The Signify View The industry analysts share their perspective on the announcement

RadNet acquires Nulogix, opens new AI division Will develop applications for image interpretation

Carestream completes sale of IT business to Philips in most countries Now part of Philips in 26 of 38 countries where it operates

Siemens rises above $4 billion in revenue in third quarter Revenue rose by 5.8 percent compared to last year

Siemens diagnostics president to step down, new board member appointed CEO Bernd Montag will assume responsibility of the business unit

Four tips to creating greater efficiencies in your imaging department Insights from the data obtained by Definitive Healthcare

Hospital M&A revenue rose to $11.3 billion in Q2 this year Atrium Health acquiring Wake Forest Baptist Health was most notable

Philips Q2 sales helped by Chinese healthcare spending Sales rose in the U.S. and Europe as well

UnitedHealth Group reported strong second quarter 2019 results, beating expectations Total revenues at $60.6 billion, up eight percent year over year

Getting to 'yes' in enterprise imaging

by John W. Mitchell , Senior Correspondent
Enterprise imaging often lags because of a common problem: lack of a good plan that includes getting clinical sponsors on board, addressing the human aspect of changed emotions, or reflecting the strategic goals of top leadership.

A panel of experts at the 2019 SIIM meeting in Aurora, Colorado presented compelling evidence for paying attention to such details. The session, titled "Solving the Hardest Problems in Enterprising Imaging," was rich in detail.

Story Continues Below Advertisement

THE (LEADER) IN MEDICAL IMAGING TECHNOLOGY SINCE 1982. SALES-SERVICE-REPAIR

Special-Pricing Available on Medical Displays, Patient Monitors, Recorders, Printers, Media, Ultrasound Machines, and Cameras.This includes Top Brands such as SONY, BARCO, NDS, NEC, LG, EDAN, EIZO, ELO, FSN, PANASONIC, MITSUBISHI, OLYMPUS, & WIDE.



For example, Dr. Christopher Roth, director of imaging informatics strategy at Duke University Medical Center, said that it's crucial to quantify and speak in specifics of the benefits of any funding request. But he also stressed it's equally essential to be able to summarize the value of a project in an "elevator" speech. Hospital administrators get a lot of requests, and there is competition for money, attention, and people. Also, be ready to take advantage of any opportunity to make a case for enterprise imaging projects.

He told of the day he found himself on an elevator with the system’s chief information officer; he had to be ready to make his case for funding very quickly and succinctly going up nine floors.

“You have to be focused on dollars, percentages... and figures, not words,” said Roth.

This requires "wows," he explained. A few examples he used with the CIO:

- “Top line revenue increase of the project requiring (a) new hire is estimated by Finance to be $825,000; enough to fund the position for six years.”
- "Hiring an analyst with these skills will help us build integrations so we can turn off systems A, B, and C saving $350,00 annually."
- "We are in the top 5th percentile for FTEs compared to 14 peer institutions."

Roth added that it’s not a good idea to play the card that imaging is one of the most significant revenue-generating departments too often when seeking project funding, as compared to a clinical department that is in the red. It’s important to make a detailed numbers case, not just brag about the revenue imaging produces.

“Sure imaging has the inside track, and everyone knows the service line has to be fed,” Roth told HCB News. “But there are better ways to get funding for an enterprise imaging project by talking up the numbers.”

A second presenter, Kimberly Garriott, principle consultant, Logicalis, spoke of her experience in enterprise imaging working at The Cleveland Clinic. Her key takeaway was to work to build collaboration, especially among physicians.

“We had a cardiac pulmonologist who could not have been more negative about rolling out PACS and taking away his (imaging) film,” she recalled. “By the time (the project) was done, he shook my hand and said it was the best thing we [the hospital] had done.”
  Pages: 1 - 2 >>

Business Affairs Homepage


You Must Be Logged In To Post A Comment