Fujifilm enters the US minimally-invasive surgery market

Fujifilm enters the US minimally-invasive surgery market

by Lauren Dubinsky, Senior Reporter | April 16, 2018
Business Affairs Endoscopy Medical Devices Operating Room
FUJIFILM MIS Surgical Visualization
System with Ultra-Slim Video
Laparosocpe and Native Full HD
Camera System
Fujifilm announced last Wednesday that it has entered the U.S. minimally-invasive surgery market.

Its newest Boston-based business, FUJIFILM New Development, U.S.A. Inc., launched two surgical visualization systems – FUJIFILM Ultra-Slim Video Laparoscope System and FUJIFILM Full High-Definition Surgical Visualization System.

“We have the unique advantage of drawing on Fujifilm's core technologies and expertise gained over many years in those diverse areas of healthcare,” Stephen Mariano, vice president and general manager of Fujifilm New Development, told HCB News. “For that reason, Fujifilm is well positioned to bring innovations to the minimally-invasive surgical device industry.”

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The FUJIFILM Full High-Definition Surgical Visualization System includes a portfolio of rigid surgical scopes, cameras and video processing systems. Its Full HD Video Controller offers edge enhancement, automatic gain control and dynamic contrast function.

The FUJIFILM Ultra-Slim Video Laparoscope System leverages the company’s proprietary Super-Honeycomb CCD technology to boost image quality, color fidelity and sharp display quality. It also features “Chip on the Tip” high-definition image processing, less-fogging, autoclave sterilization reprocessing and a lightweight ergonomic handle.

"Clinicians who have utilized Fujifilm's Ultra-Slim Video Laparoscope System have remarked that our technology has the potential to push the boundaries of minimally invasive surgery as we know them today, and improve the ways these surgeries are performed in the future,” said Mariano.

Dr. Paul G. Curcillo II of Fox Chase Cancer Center in Philadelphia believes this technology has the potential to enable him to perform reduced port surgery. Traditional multiport laparoscopy relies on several access points, but reduced port surgery can be performed with as few as one.

“The Fujifilm innovation will help transition minimally-invasive surgery to the next phase of Reduced Port Surgery by offering a smaller footprint and more efficiencies and improvements in the way in which we currently practice minimally-invasive surgery,” Curcillo told HCB News.

For example, the technology’s ultra-slim line design allows smaller incisions to be made. In addition, the ergonomic handle has made handling the instrument easier, and has lessened muscle fatigue among surgeons at Fox Chase Cancer Center.

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