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Q&A with AORN's Rosemarie Schroeder

by Lauren Dubinsky , Senior Reporter
From the March 2014 issue of DOTmed HealthCare Business News magazine


HCBN: I know that the name of the conference was changed to the AORN Surgical Conference & Expo, what was the reason for this change?

RS: The recommendation to consider a name change came from an outside consulting firm that specializes in health care marketing and event management. Several names were presented and were evaluated in surveys that were sent out to past participants in the meeting, AORN board members, industry representatives, AORN Members and other key influencers in preoperative nursing. It was agreed on that the AORN Surgical Conference and Expo was the best and most accurate representation of what is now the largest surgical product trade show and meeting in the world of perioperative professionals with more than 5,000 nurses in attendance and over 500 exhibitors. We wanted to highlight these areas and the congress part of it will still be our annual business meeting where the House of Delegates meets to conduct the business of the association.
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HCBN: What do you think is the most exciting aspect of the conference this year?

RS: The OR executive summit is new this year and will strengthen the perioperative executive’s knowledge of contemporary issues impacting perioperative services. The content has been developed specifically for perioperative leaders who have indicated that their biggest challenges are focused on education in finance, evidence-based practice, outcome-driven decision making, and patient-centered care. Education sessions and posters are always great and they help us share best practices and listen to the stories of our members for advocacy and to regenerate and rejuvenate our profession. One of our keynote speakers, Dr. Pronovost, is highly renowned for his patient safety and quality initiatives. Industry will be showcasing innovations at the Expo. Nurses will have the opportunity to see new equipment and technology being demonstrated and they will have the opportunity to try out equipment and instruments. They will also be able to talk to the sales representatives and work with the original equipment manufacturers all in one place.

HCBN: How will aspects of health care reform be a big part of the show this year?

RS: I think that all of the places I’ve hit upon are involved with this issue. We have the IOM report on nursing where we talked about nurses practicing to the full extent of their license and we’ve talked about the opportunity at the executive summit to be able to hear best practices and how people are coping with the challenges and financial issues that are proposed with the new health care initiatives. I think that our keynote speakers will have some insight into various aspects of health care reform. Attendees will have the opportunity to learn about how health care reform has impacted some of the business practices from the industry representatives.
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