Q&A with Joachim Schäefer
October 29, 2013
From the October 2013 issue of HealthCare Business News magazine
The 1st International Conference on Disaster and Military Medicine (DiMiMED) will also celebrate its premier during MEDICA 2013. Organized by the Beta Group under the auspices of the Medical Corps International Forum (MCIF), this conference targets experts from all over the world (about 50 high-ranking military medical and public health professionals and 40 industrial partners) from related scientific institutes, organizations and companies involved with emergency, disaster and military medicine, and medical devices.
DMBN: In what other ways are you trying to make the show more attractive to people outside of Germany and Europe?
JS: The updates of the conference program do not only appeal to international visitors from Europe, but are also certainly interesting for U.S. visitors from a thematic perspective. The forums that are integrated into the trade show must also be mentioned. For instance, the MEDICA TECH FORUM that started in 2011 and the MEDICA HEALTH IT FORUM both offer lectures, discussions, and exhibitor presentations held in English, covering topics that are relevant on a transnational level. Last year at the TECH FORUM, the lectures on the various procurement processes of clinics in Europe in comparison to the hospitals in the Arab world drew a lot of participants.
The MEDICA HEALTH IT FORUM continues to be influenced by the latest developments in the field of “Mobile Health”. The “AppCircus”, which was presented last year for the very first time, is going to be accompanied this year by the “mHealth Playground”. Meanwhile, in a sub-area of the MEDICA HEALTH IT FORUM, a number of devices are set up, offering various mobile devices (smartphones and tablets) for visitors to try out. The devices are going to be run on various platforms with preinstalled health applications, thus portraying the growing significance of medically orientated apps. All visitors are invited to try them out.
DMN: What do you expect turn out to look like this year?
JS: The 2012 MEDICA had 4,554 exhibitors from more than 60 nations. Based on the number of registrations for the 2013 MEDICA, we have already determined that we are going to reach a similar turnout once again. As was the case in the previous year, we expect around 130,000 trade visitors originating from around the world, from more than 100 nations.
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The 1st International Conference on Disaster and Military Medicine (DiMiMED) will also celebrate its premier during MEDICA 2013. Organized by the Beta Group under the auspices of the Medical Corps International Forum (MCIF), this conference targets experts from all over the world (about 50 high-ranking military medical and public health professionals and 40 industrial partners) from related scientific institutes, organizations and companies involved with emergency, disaster and military medicine, and medical devices.
DMBN: In what other ways are you trying to make the show more attractive to people outside of Germany and Europe?
JS: The updates of the conference program do not only appeal to international visitors from Europe, but are also certainly interesting for U.S. visitors from a thematic perspective. The forums that are integrated into the trade show must also be mentioned. For instance, the MEDICA TECH FORUM that started in 2011 and the MEDICA HEALTH IT FORUM both offer lectures, discussions, and exhibitor presentations held in English, covering topics that are relevant on a transnational level. Last year at the TECH FORUM, the lectures on the various procurement processes of clinics in Europe in comparison to the hospitals in the Arab world drew a lot of participants.
The MEDICA HEALTH IT FORUM continues to be influenced by the latest developments in the field of “Mobile Health”. The “AppCircus”, which was presented last year for the very first time, is going to be accompanied this year by the “mHealth Playground”. Meanwhile, in a sub-area of the MEDICA HEALTH IT FORUM, a number of devices are set up, offering various mobile devices (smartphones and tablets) for visitors to try out. The devices are going to be run on various platforms with preinstalled health applications, thus portraying the growing significance of medically orientated apps. All visitors are invited to try them out.
DMN: What do you expect turn out to look like this year?
JS: The 2012 MEDICA had 4,554 exhibitors from more than 60 nations. Based on the number of registrations for the 2013 MEDICA, we have already determined that we are going to reach a similar turnout once again. As was the case in the previous year, we expect around 130,000 trade visitors originating from around the world, from more than 100 nations.
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